
Classic Dot
Classic Dot
34 Products
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Vendor:{"id":15153772429577,"title":"Classic Dot Swimshort","handle":"santa-cruz-classic-dot-swimshort-pool-blue","description":"\u003cp\u003e100% nylon, elasticated waist swimshort with 17\" outseam, side pockets and back pocket, all over Aqua React print that's visible when wet and print at hem\u003c\/p\u003e","published_at":"2025-09-10T16:16:39+01:00","created_at":"2025-05-12T14:15:52+01:00","vendor":"Santa Cruz Skateboards","type":"Bottoms","tags":["Collection_Adult","Collection_All Collections","Collection_Bottoms","Collection_Classic Dot","Collection_Clothing","Collection_Mens","Collection_MensUnisex","Collection_SP25"],"price":5499,"price_min":5499,"price_max":5499,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":55458298986761,"title":"Pool Blue \/ XS","option1":"Pool Blue","option2":"XS","option3":null,"sku":"SCA-SHR-5408","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Classic Dot Swimshort - 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Classic Dot Swimshort
Regular price €54,99 EUR -
Vendor:{"id":15153859133705,"title":"Build at Home Complete - Classic Dot 8.375\"","handle":"santa-cruz-grip-n-rip-build-at-home-complete-classic-dot-brown-8-375","description":"\u003cdiv\u003eThere's nothing quite like building your own skateboard and these kits allow you to do just that.\u003c\/div\u003e\n\u003cdiv\u003eThe Santa Cruz Complete kit is designed as a cost conscious introduction to skateboarding.\u003c\/div\u003e\n\u003cdiv\u003eAssembling your own board teaches you how each component functions and affects the ride, knowledge that’s invaluable for future maintenance and upgrades.\u003c\/div\u003e\n\u003cdiv\u003eGet more from your first skateboard by buying it in kit form.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eAvailable in a number of sizes, all with quality components.\u003c\/div\u003e","published_at":"2025-09-01T16:47:15+01:00","created_at":"2025-05-12T14:25:18+01:00","vendor":"Santa Cruz Skateboards","type":"Complete Kit","tags":["Collection_Adult","Collection_All Collections","Collection_Classic Dot","Collection_Completes","Collection_Hardware","Collection_Mens","Collection_MensUnisex","Collection_Skateboards","Collection_SP25"],"price":8999,"price_min":8999,"price_max":8999,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":55458445230345,"title":"Brown \/ 8.375","option1":"Brown","option2":"8.375","option3":null,"sku":"SCR-COM-0402","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Build at Home Complete - 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Build at Home Complete - Classic Dot 8.375"
Regular price €89,99 EUR

HS was originally a surfboard company, that, in the early 1970s, began making skateboards from leftover fiberglass. It was started by Santa Cruz High surfers and buddies Richard Novak, Doug Haut and Jay Shuirman. In the mid-1970s, they hired another ex-SCHS alum Jim Phillips as a graphic artist. Phillips had impressed them with his rock posters and went to work designing logos for the company's growing skateboard line in an era when skateboard art as we know it today was all but nonexistent.
Phillips developed the first SCS logo in 1978, creating by hand the distinctive slanted typeface, in which the A's in “Santa Cruz” are closed triangles. Starting with the generic lettering font that was double screened on the bottom of boards, the logo developed next into the drop shadowed “Strip”, then the “SC” with strip in the mid-section. Jay Shuirman then told Jim Phillips “…I see the lettering on top of a red circle…” Jay later instructed Jim to put “Santa” on top of “Cruz” in a red circle and the famous Santa Cruz Dot logo was born. He added a second color as a drop shadow, and the logo became the dominant brand image of the up-and-coming company. The lettering of the logo remains nearly unchanged today.